Momtrepreneurs hold the keys to a new chapter of meeting consumer needs, exploring new ideas, and creating a more inclusive and diverse work culture for everyone. And what else do they have to juggle while doing all of this? Raising littles, maintaining a household, meals, conflicting schedules, and so much more... Today, we turn to 10 incredible momtrepreneurs who are running incredible businesses and raising their wonderful families.

Ade + Ayo

ade + ayo | Temidayo

My name is Temidayo, and through Ade + Ayo, I design and curate a collection of beautifully crafted items that make the African aesthetic practical for the littlest among us, while keeping things modern and affordable for you. I love bringing the warmth, vibrance and joy of African cultures to your home through beautiful and practical pieces you and your baby will love. 


Esembly | Mother Owned Brands You Should Know About

Liz Turrigiano and the team at Esembly are creating a way for modern parents to live less disposable. They’ve created an entire sustainable diapering system – everything from their leak-free-blowout-proof reusable cloth diapers, to skincare, to storage, to laundry must-haves have all been thought out with attention to every detail to make cloth diapering easy! Liz is the co-founder, CEO, and a mother of two. 

Ixchel Triangle

Ixchel Triangle | Ethical Fashion | Mother Owned Brands You Should Know About

Ixchel Triangle is a concept to completion (think of it like the "farm to table" of the fashion industry) brand that is rooted in sustainability, ethicality, and honoring Guatemalan culture. Everything they sell (primarily hand woven handbags) is handmade by skilled artisans in Guatemala, who are personally known and paid fairly for their craft. Tory, the founder and CEO, is a mother of four who now lives full-time in Guatemala to work closely with the team there. 


Hatch | Mother Owned Brands You Should Know About

Ariane Goldman, founder of HATCH and mother of two, wanted to create a line of women's clothing that would be chic and elevate any pregnant woman. She knew the market was missing something special for those who are expecting, so she created HATCH with this in mind- creating original pieces meant just as easily transitioning from the first trimester all the way through postpartum care!

Moonshot Snacks

Moonshot Snacks | Mother Owned Businesses You Should Know About

How and what we eat makes a huge impact on our planet, and Moonshot Snacks is making the world a better place, one snack at a time. Moonshot's purpose is to create delicious, carbon neutral snacks that are good for you and the planet. When Julia Collins, the founder of Moonshot snacks, was pregnant she kept asking herself how she could make the world a better place for her tiny human. Not only did she create a company with snacks to help the planet, but she also took it one step further by building a platform called Planet FWD that allows other food companies to do the same.


Bumkins |  Mother Owned Brands You Should Know About

Bumkins’ entire mission is to make mealtime FUN. For both kids and their parents. Fun for kids means beautiful prints with their favorite characters like Buzz Lightyear, Pooh Bear, Harry Potter, Disney Princesses as so much more. Fun for parents looks like kids who are excited to eat, and mealtimes that make for easy clean up! Bumkins collection of bibs, silicone dishware, and cutlery for all ages makes them a must have brand for all parents. Their founder, Jakki Liberman, started the company in the 80s and still oversees things today! 


Junobie | Mother Owned Businesses You Should Know About

After returning to work from her second maternity leave, Nickey knew there had to be a better option for breast milk storage than leaky bags or heavy inconvenient jars. She created Junobie out of a need for the world’s first reusable breast milk bag, and they delivered on that and so much more! Junobie is a company that helps moms find inspiration, laughter and support in their journey. 

Toki Mats

Toki Mats | Mother Owned Businesses you should know about

Sporting the phrase “softest mats ever” on the homepage of their website, Toki Mats certainly delivered on this promise! Their collection of play mats are waterproof, non-toxic, foldable, and definitely so soft. Eli, the company’s founder, came up with the idea of Toki Mats when she was on maternity leave with her second baby. As Toki Mats tells it, “Sitting in her living room on her couch, looking out at all of the small-shop baby decorations and toys she collected while pregnant, she realized there was no place to get down on the floor and safely play with her newborn and toddler.” The dream for Toki Mats was born and so many families are thankful for it! 

Girlfriend Collective

girlfriend collective | mother owned brands you should know about

When you think of eco-friendly fashion, the first thing that comes to mind is probably some kind of tunic or an all neutral pallet. But in an interview with Forbes magazine, Ellie Dinh revealed how she developed her own line for recycled and sustainable materials using polyester from old sneakers! Girlfriend Collective creates modern athleisure wear rooted in sustainability. This means not only do we now have more environmentally friendly options available but also better quality clothes at lower prices (which will save us money!). And this all happened because someone had enough faith in herself AND compassion towards others by believing they could be successful while still making a difference through kindness both inside AND outside. 

Nude Barr

Nude Barr | Mother Owned Businesses You should know about

For the longest time, the color “nude” in the fashion world remained a light, pinky, flesh tones color. Having faced discrimination because of her own dark skin in the professional dance world, Erin Carpenter knew that this needed to change. Nude Barr was born to fill the void in the market, and reset the standard for “nude.” Now you can find 12 diversely inclusive tones for tights, bralettes, undies, and more at Nude Barr. 

As we come to the end of this post, I can’t help but feel inspired by all of these amazing women. They are each doing their part in making our world a little bit better and helping us move towards a more sustainable future. If you know of any other mother-owned businesses that should be on this list, please share them in the comments below. Let’s continue to support and celebrate one another as we work together to build a brighter tomorrow for ourselves and our children.

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May 11, 2022 — Temidayo Adedokun

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